Change Can Be Terrifying

Websites are like cars. They can become old friends. You know their ins and their outs and how to keep them running with minimal maintenance. Gas it up and go. But lately, you feel like your website is missing the latest bells and whistles. Maybe your site is not...

Know Your Rights

Recently, I’ve been noticing a common practice among many website owners: the unauthorized use of photos and images. This is not only unethical, it is also highly illegal. Your company could be facing a stiff fine or other legal action from the copyright owner....

What Color Hat Does Your SEO Wear?

Remember those old Westerns? It was easy to tell the good guys from the bad guys by the color hat they wore.  SEO is described in the same terms: black hat and white hat. As would be expected, black hat SEO uses shady to downright banned-by-Google methods that are as...

What Is a NAP And Why Should You Care?

We all know what naps are, but do we all know what a NAP is? NAP stands for name, address and phone number. If you own a local business, you should care very much about your NAP and how it impacts your SEO. Each place your NAP appears online is called a citation....

To Write Or Not To Write?

This is a question we ask all of our clients at the beginning of every project. Many clients prefer to write their own copy against our best advice. That being said, it certainly doesn’t mean that it has to be worthy of William Shakespeare. Marketing copy does,...

How Much Is A Website?

We have been asked the question many times; how much is a website? Our former pat answer was, “How long is a piece of string?” In hindsight, that was not very helpful, and the actual answer is much more complicated. There is an easy way, however, to decide...

The Difference Between Apples And Bananas

In the 20 years that I have been designing and building websites, I’ve on occasion been asked to look at someone’s sick computer to see if I could fix the problem. For some reason, these poor misguided and uninformed souls thought that because I build...

The Importance Of Keeping WordPress Updated.

A few weeks back, it was discovered that there are security vulnerabilities in WordPress. The vulnerability is in Cross Site scripting and is due to the misuse of the add_query_arg() and remove_query_arg() functions. Read the nitty gritty on it from the folks at...

Mobilegedon Is Here. Is Your Website Ready?

On April 21st of this year, Google began rolling out a new algorithm that will penalize websites that are not mobile friendly. What does that mean, exactly? It means that your website won’t show up as high or at all in a mobile search on Google but should stay...