On April 21st of this year, Google began rolling out a new algorithm that will penalize websites that are not mobile friendly. What does that mean, exactly? It means that your website won’t show up as high or at all in a mobile search on Google but should stay the same in a traditional search from a laptop or desktop computer.
How scared should you be? According to the latest data compiled for March 2015 by the W3 Schools, mobile web surfing still only amounts to 5% of total web traffic. According to comScore, that number is closer to 20%. So yes, by not updating your website, you could possibly be losing a small amount of traffic to your competition. The predicted trend, however, is for the rapid growth of mobile search. By introducing their new algorithm, Google is encouraging website owners to keep up with changes in search behavior and start switching over their old HTML, mobile-only or non-responsive websites to either a responsive or adaptive design. Both design types adjust for different screen sizes, resolutions, etc. The major difference between them is that adaptive design detects the device being used and provides the correct predefined layout whereas responsive design relies on flexible and fluid grids to optimize the user experience. 110RPM uses responsive design so that websites have a consistent look across all platforms and devices.
At this point, you’re probably asking yourself, “Should I switch? Should I do it now?”
If your site is more than 3 years old, it’s probably a good idea to make the upgrade now. Your customers and potential customers will thank you for making their website experience user-friendly, whether they are searching for you on a smartphone, a tablet or a laptop. For our website design, we like WordPress, and so do most of our clients. It’s easy to use, clients can update their own content, and it is well supported with tons of online how-to tutorials. Need another reason to upgrade? Google has now made the claim that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” This is based on Google internal data, and it doesn’t agree with the numbers we posted above, but it certainly is food for thought.
So what else should you be thinking about? Staying ahead of the curve and migrating your website to a responsive or adaptive format sooner rather than later. Connect with us to help you make the move.