Highland Beef Farms

Branding | Package Design | Website Design

Rebranding the Herd

110RPM had the opportunity to help Highland Beef Farms design a new Chicken Sticks package to be sold exclusively in COSTCO stores. The project included the stick pouch and corrugated display box. Highland was so excited with the new fresh look for their Chicken Sticks that they contracted 110RPM to redesign all of their packaging.

Highland had multiple sub-brands, each with its own look and feel. The only unifying element was their logo, which on many packages was so small it did little for brand recognition. 110RPM redesigned their logo and then set about creating a fresh unified look and feel for each of their meat and cheese products.




  • Branding
  • Package Design
  • Catalog Design
  • Logo Design
  • Website Design