Search Engine Optimization (SEO)
Is Your Website Getting The Traffic You Need?
Search Engine Optimization (SEO) is the process of improving your website so that it can be found by potential customers on the major search engines such as Google, Yahoo and Bing. Without SEO, your website is like a note in a bottle floating in the ocean. The odds of anyone finding it are slim. SEO can help increase those odds.
Our SEO experts are Google Analytics certified and are able to create search strategies to get your website ranking higher in organic searches. We have several different SEO packages, tailored to your specific website needs.
Here are some of the steps we take to help you rank higher:
Your website will be assessed for a variety of factors that can impact search results either positively or negatively, from the proper use of HTML code, text length and reading ease to image tags, over-all design and file structure. We’ll give you a report with everything we’ve found and make suggestions on what can be done to help your website rank higher in searches.
Keyword Rich Content
It’s not about using keyword stuffing or other black hat strategies to rank your site higher. We use ethical practices to naturally add keywords and long-tail keyword phrases into the text of your website that focus on your human audience, not search engines. Google can sniff out a keyword stuffer faster than our cats Nielsen and Angus can sniff out an open bag of cat snacks. We’ll research the best terms for your business and the search terms your customers are most likely to use and rewrite your text to optimize it for the most relevant keywords.
Tracking and Monitoring
We’ll set up your website with Google Analytics so you can monitor all the traffic coming to your website. You’ll be able to see what pages customers are visiting, how long they are staying and how many pages they visit. You’ll be able to track how many customers are making desired actions such as clicking on your phone number on a mobile device, filling out your contact form or subscribing to your blog. You will also be able to see where customers are coming from when they hit your website. Are they using Google, Yahoo or Bing? Are they searching from a laptop, tablet or mobile device? Did they click on your ad or did they search directly for your website? Google Analytics will be able to tell you all that and more, and the gathered information can be used to continually update the SEO strategy for your website.
- Website Audits
- Keyword Optimization
- Link Building
- Social Media
- Search Strategies
- Content Creation
- Measuring & Monitoring
- Google Analytics
- HTML Optimization